Effective Date: June 24, 2026
Kingsway Realty (“we,” “us,” or “our”) operates the website located at kingswayrealty.com (the “Website”). We are committed to protecting your privacy and handling your personal information with transparency and care. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our Website, use our real estate search tools, or interact with us.
1. Information We Collect
We collect information that you voluntarily provide to us, as well as information automatically collected by our website infrastructure and third-party tools.
Information You Provide Voluntarily:
- Contact Information: Name, email address, phone number, and mailing address when you fill out a contact form, request a home valuation, or schedule a property tour.
- Account Registration: If you create an account via our property search portal (Showcase IDX) to save searches or favorite listings, we collect your login credentials and saved preferences.
Information Collected Automatically:
When you visit our Website, certain technical information is processed to ensure site stability, performance, and security. This may include:
- Internet Protocol (IP) addresses
- Browser type and device identifiers
- Operating system
- Pages viewed, time spent, and referring URLs
2. Our Use of Third-Party Tools & Cookies
We utilize standard web technologies, cookies, and analytics platforms to optimize our business operations and provide an efficient property search experience.
Through Google Site Kit, we integrate the following services:
- Google Analytics (GA4): To analyze traffic patterns and improve website performance.
- Google Tag Manager: To manage website scripts and performance optimization tools.
- Google Ads: To display relevant advertisements to users who have expressed interest in real estate services.
- Google Search Console & PageSpeed Insights: Used strictly for administrative website health, indexing, and performance monitoring (no consumer data tracking).
Consent Management & “Pen Registers”
Our Website utilizes a Consent Management Platform (cookie banner) that restricts the deployment of non-essential tracking cookies and marketing scripts until a user explicitly grants consent.
Pursuant to state and federal privacy frameworks—including the California Invasion of Privacy Act (CIPA)—this Website does not deploy or utilize tracking scripts to function as a “pen register” or wiretapping device. Standard IP address logging performed by our web servers or integrated Google services is conducted strictly for necessary routing, security, operational verification, and aggregated analytics, and is not used to surreptitiously intercept private communications.
3. Real Estate Search Portal (Showcase IDX)
Our home search feature is powered by Showcase IDX. When you utilize the map search or save listings:
- Cookies and local browser storage are utilized strictly to maintain your session, recall your search preferences, and keep you logged into your portal.
- Information submitted through property inquiry forms is securely processed to connect you with a licensed Kingsway Realty agent.
4. How We Share Your Information
We respect your personal data and do not sell, rent, or trade your personal information to third-party marketers. Your data is only shared under the following conditions:
- With Our Licensed Agents: To fulfill your requested real estate services, home tours, or inquiries.
- Service Providers: Trusted third-party vendors (such as our CRM platform or website hosting infrastructure) who assist us in operating our business, under strict confidentiality agreements.
- Legal Compliance: If required to do so by law, court order, or formal government request.
5. Text Messaging & Mobile Privacy
If you provide your mobile telephone number through our website forms to receive property updates or agent communications:
- No Mobile Information Sharing: Mobile numbers and SMS consent data will not be shared, sold, or rented to external third parties or affiliates for marketing or promotional purposes under any circumstances.
6. Your Choices and Controls
- Cookie Controls: You can modify your tracking preferences at any time by clicking the cookie consent tab on our website, or by configuring your browser to reject all cookies.
- Opt-Out of Analytics: You may opt out of Google Analytics tracking by installing the official Google Analytics Opt-out Browser Add-on.
- Data Requests: You may request access to, correction of, or deletion of the personal information you have provided to us by contacting us at the email address below.
7. Contact Us
For questions regarding this Privacy Policy or our data practices, please contact us at:
Kingsway Realty Email: info@kingswayrealty.com
Lancaster Office (License: RB025817A) 1770 Oregon Pike
Lancaster, PA 17601
Phone: (717) 569-8701
Ephrata Office (License: RO301298) 830 Martin Avenue
Ephrata, PA 17522
Phone: (717) 733-4777